Busch Light recently introduced a new advertising campaign that includes a few creative new marketing ideas.
The three men were tired of buying their beer in cans, so they decided to design a shirt that would make them look cool, too. “We were thinking about how we wanted our friends to see us,” says Michael Busch, one of the designers behind this brand. “We wanted to make sure we were representing them in a positive light.” Their shirts are made using a sublimation process that prints designs directly onto the fabric, without ink. The shirts are currently sold at the online retailer Shopify, but they’re hoping to take their line of custom-printed Hawaiian shirts nationwide.
In this article, you’ll learn the history of Busch Light’s famous Hawaiian shirt ad campaign, plus the surprising reason why it actually works.
1. Busch Light Tropical For Beer Lover Hawaiian Shirt
A beer drinker’s shirt featuring Busch Light’s Tropical For Beer lover campaign, which emphasizes a tropical theme with the message, “Drink it up, because it’s all downhill from here!”
Buy the Busch Light Tropical For Beer Lover Hawaiian Shirt here
2. Busch Light Sunset Beach For Beer Lover Hawaiian Shirt
For a guy who loves to work out, play golf and go to the beach, beer is a natural for me. Here’s a list of six different beers you can get at Busch Light Sunset Beach locations to help you figure out which one would be right for you.
3. Busch Light Skull Smoke For Beer Lover Hawaiian Shirt
In an effort to be the best, we put a little something special in the beer we sell. Now, it’s time to show you what we’re talking about! This is a limited-time product available until the end of August, so don’t miss out!
4. Busch Light Skull Barley Drink Beer For Beer Lover Hawaiian Shirt
The world’s largest beer wholesaler is putting its own spin on traditional Hawaiian shirts with a new line of shirts with a skull-and-crossbones design.
5. Busch Light Simple White For Beer Lover Hawaiian Shirt
6. Busch Light Simple Blue For Beer Lover Hawaiian Shirt
Busch is one of the largest beer producers in the world. If you’re like me, your beer consumption is pretty limited. But there’s good news, if you live in Hawaii. Hawaiian shirts are back in style!
In conclusion, The brand’s mission statement is “Making every beer we brew taste good.” They’ve built a reputation for producing high-quality beer, so they don’t hesitate to give back when it comes to charity. They’ve been giving away their cans for the last three years. You can find their cans at your local grocery store or beer retailer, or by ordering online at Busch.com. A percentage of the proceeds from each can sold goes to a local charity. They’ve partnered with over 30 charities since 2012. Check out the list of partners here.
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